During the seasons of Advent and Lent, in Prayer Books before the 1970’s, there was a special tradition of repeating the first Collect of the season on every day throughout the season. For example, this is what you find in the 1662 Prayer Book:
The first Day of Lent commonly called Aſh Wedneſday.
ALMIGHTY and everlaſting God, who hateſt nothing that thou haſt made, and doſt forgive all the ſins of thoſe who are penitent; Create and make in us new and contrite hearts, that we worthily lamenting our ſins, and acknowledging our wretchedneſs, may obtain of thee, the God of all mercy, perfect remiſſion and forgiveneſs; through Jeſus Chriſt our Lord. Amen.
¶ This Collect is to be read every day in Lent after the Collect appointed for the day.
(I kept the “long s” typeface in for fun this time; usually I edit them to the regular S.)
Anyway, notice the rubric underneath the Collect: it is to be used throughout the Lenten season in addition to whatever the Collect of the Day normally would be. For example, yesterday was the Second Sunday in Lent, so we could have read that Collect followed by the Ash Wednesday Collect near the beginning of the Communion service. You could even be using this extra Collect in the Daily Office every morning and evening!
Now, there is no such rubric in the 1979 or 2019 Prayer Books. But there is no prohibition against reviving this traditional practice either. I’ve made a practice of retaining the Collect for Ash Wednesday (sometimes nicknaming it the “Collect for Lent” or “for the season”) on each Sunday in my congregation. Yes, it does make an awkward break in the rhythm of the liturgy: people are used to sitting down after the Collect but suddenly they have to wait through a second one.
But this can be a good kind of awkwardness. This Collect is one of the great gems of our Prayer Book tradition, capturing the wretchedness of our sin and the great love and mercy of God in one beautiful little prayer. It’s a good interruption to receive in the ordinary course of worship. I can’t say that anybody has ever come up to me after the worship service to comment on it before, but I do think it is a subtle-but-meaningful tradition to hang on to.